Most teenagers have money. Almost none of them have a reason to save it. This project was about designing the thing that changes that — a savings feature built for the age group banks consistently fail to reach. Whole Case Sudy available on the link on the left.
Problem
Banking apps were designed by adults, for adults. For a 14-year-old, opening one feels like reading a terms and conditions page — dense, jargon-heavy, and completely disconnected from how they actually think about money. The brief was to design a savings goal creation flow for Santander's teen banking app that teenagers would actually want to use: something that speaks their language, fits their habits, and makes saving feel less like a chore and more like progress.
Process
The design was grounded in research before a single screen was drawn — 132 survey responses, 7 in-depth interviews with teens and parents, competitive analysis across Santander, ING, Revolut and mBank. The findings were clear: teenagers don't save in the abstract, they save for something specific. That insight drove every decision that followed. Personas, Value Proposition Canvas and Story Mapping translated the research into an MVP scope of 8 screens — from login to an active goal widget on the dashboard. The UI was built in Figma using a custom design system aligned with Santander's visual identity, with gamification woven in through progress bars, badges and jargon-free copy throughout.
Outcome
A fully interactive prototype connecting all screens with Smart Animate transitions, ready for usability testing and stakeholder presentation. A savings flow that meets teenagers where they are — fast, visual, mobile-first — and gives them one concrete reason to come back: watching their goal get closer.
